Like global airline alliances like Star Alliance and Skyteam, Etihad Airways has established its own airline alliance in 2015 and named it Etihad Airways Partners. The alliance includes Alitalia, Air Serbia, Air Seychelles, Air Berlin, Niki, Jet Airways and Etihad Regional, that is a Swiss domestic carrier. Reservations for these airlines are done under one umbrella, giving more options to the passenger and lower flying costs. Etihad also operates Etihad Holidays for the vacationing and Etihad Cargo for the shipment. Etihad Airways is among the few airlines that have been graced the title of 5-star airlines by rated by Skytrax.While Emirates is a huge air travel conglomerate that has seized and dominated air businesses under its brand in many regions of the world, by either fairly outmanoeuvring its competitors or going into lucrative business unions with them, Etihad’s business structure allows the company to buy influencing stakes of the competitor airlines in a specific region. While Emirates has been constantly refused to service Germans airports, due to a fear and lobbying by Lufthansa, arguing that Emirates might take over and monopolize the entire business eventually, Etihad now has a minority but influential share in Berlin Air which allows it to extend its services into Germany through its alliance with Berlin Air.