Emirates is the world’s fourth largest airline by revenue passenger per kilometres transported. It is the fourth-largest in terms of international passenger clientele and the second-largest in terms of freight ton per kilometres transported.
After the incident of 9/11, Emirates began flying non-stop flights to New York City’ in 2004. Emirates steadily began catching the attention of passengers going from South Asia to North America. Pakistan was the first country to accept Emirates flights. Now Emirates operates to multiple destinations in Pakistan and India. Emirates competes with Middle Eastern rivals and other international airlines on the profitable “Kangaroo Route” that is from London to Sydney.
At the 2007 Dubai Air Show, Emirates ordered 120 Airbus A350s, 11 A380s and 12 Boeing 777-300ERs for over $34.9 billion becoming the world’s largest operator of the Boeing 777 by 2009 upon delivery. Emirates placed an order for a further 30 Boeing 777s worth $9 billion at the Farnborough Airshow in 2007. At the Dubai Airshow again in 2011, Emirates airline placed another demand for another 50 777s, amounting to $18 billion. In the 2013 Dubai Air Show, Emirates ordered 150 Boeing 777X and 50 Airbus A380 valued to $166 billion, making a record of singlehandedly purchasing the largest number of planes in one go.
Success and Sports
Emirates sponsors sports that include cricket and football and regularly finances teams and buy naming rights of stadia across the world. It was the sole travelling sponsor for 2015 ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20 as well as the FIFA world cup of 2022.