Emirates

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Introduction

Emirates is a flag carrier airline based in Dubai, United Arab Emirates. The airline is exclusively owned by the government of Dubai. It is the largest airline in the Middle East as it runs more than 3,600 flights per week from Dubai International Airport. The airline flies to more than 140 cities in more than 80 countries through six continents.

Emirates is the world’s fourth largest airline by revenue passenger per kilometres transported. It is the fourth-largest in terms of international passenger clientele and the second-largest in terms of freight ton per kilometres transported.

Operations

Gulf Air began to decrease its services to Dubai during the mid-1980s because of losses. With the backing of Dubai’s royal family and help from Pakistan International Airlines (PIA), a new airline – Emirates, was created in 1985. PIA also provided two of the airline’s first aircraft as well and provided teaching services to Emirates’ cabin staff in its academies at Karachi and thus played a vital role in its establishment. The airline’s first flight was from Dubai to Karachi was in October 1985. In the following years, the airline grew in both fleet volume and destinations served. The airline in 1987 added Amman, Dhaka, Colombo, Cairo, London, Frankfurt and Male among eleven other destinations. The airline also grew east towards to Manila, Singapore, Hong Kong and Bangkok by 1991. Emirates logged in a robust growth averaging at 30% at the end of its tenth year of operations. At the Paris Air Show in 2003, Emirates ordered 71 aircraft at US$19 billion that included 21 Airbus A380-800s and 26 Boeing 777-300ERs.

After the incident of 9/11, Emirates began flying non-stop flights to New York City’ in 2004. Emirates steadily began catching the attention of passengers going from South Asia to North America. Pakistan was the first country to accept Emirates flights. Now Emirates operates to multiple destinations in Pakistan and India. Emirates competes with Middle Eastern rivals and other international airlines on the profitable “Kangaroo Route” that is from London to Sydney.

At the 2007 Dubai Air Show, Emirates ordered 120 Airbus A350s, 11 A380s and 12 Boeing 777-300ERs for over $34.9 billion becoming the world’s largest operator of the Boeing 777 by 2009 upon delivery. Emirates placed an order for a further 30 Boeing 777s worth $9 billion at the Farnborough Airshow in 2007.   At the Dubai Airshow again in 2011, Emirates airline placed another demand for another 50 777s, amounting to $18 billion. In the 2013 Dubai Air Show, Emirates ordered 150 Boeing 777X and 50 Airbus A380 valued to $166 billion, making a record of singlehandedly purchasing the largest number of planes in one go.

Brief Histroty

Airblue was established in 2003. It started operations on 18 June 2004 with just three leased Airbus A320-200 aircraft serving Karachi, Lahore and Islamabad. Airblue from the very start became very popular with its clients, which allowed the airline to compete  with Pakistan International Airlines, the flag carrier of Pakistan, flying more than 400,000 customers in the first year. Soon the Airline began to host citizens of more cities in Pakistan including Peshawar, Quetta and Nawabshah. In August 2005, Airblue propelled its first international flight to Dubai from Karachi. In June 2007, Airblue launched a flight to Manchester.

Success and Sports

Emirates’ financial success has been attributed to rapid growth in demand for air travel in the Middle East, Africa, and Asia; the airline’s investment in state-of-the-art aircraft, and the availability of airport capacity that can be used 24 hours a day.

Emirates sponsors sports that include cricket and football and regularly finances teams and buy naming rights of stadia across the world.  It was the sole travelling sponsor for 2015 ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20 as well as the FIFA world cup of 2022.

Fleet

Emirates commands a fleet that is a combination of Airbus and Boeing wide-body aircraft but the Airbus A380 has become an essential part of Emirates fleet. Nonetheless, Emirates also has ordered 32 Boeing 777-300ER and 150 Boeing 777X recently.

Affiliations

In September 2012, Emirates and Qantas (Australian flag carrier) signed a 10-year agreement to construct an alliance that would increase the number of its passengers flying to European cities also would be able to access Qantas’ domestic network of more than 50 destinations. This also enabled Qantas to be the only other airline that could use Emirates own private Terminal 3 at DBX. Terminal 3 is the second largest building in the world by floor space.